Would you work with your significant other? In 2011 Adam Lawrence and Ashley Wetherbee purchased Clearview Carpet Cleaning, a 15-year-old business with an established reputation among the community for its excellent customer service. Wes Martin of Sound Business Brokers worked with Adam, who relied on Martin’s mentorship to relaunch the business. The couple added house cleaning to Clearview’s roster of services and serves residential and commercial sites in Tacoma, Lacey, and Olympia.
Even before Adam returned from his deployment, he knew he wanted to be a business owner. After acquiring Clearview and learning the techniques of carpet cleaning, he recruited Ashley to help transform the business by offering house cleaning as well. Customers appreciate being able to obtain both services at once.
Adam recounts that early on they created a separation in business operations so that both individuals had their own purposes within the business. “It’s really two companies in one,” he explains, “We created a system so our purposes don’t mix.”
Ashley adds, “So we don’t kill each other.”
However, despite vowing the secret to their harmonious business operations is “interacting as little as possible,” it is evident they take pride in working together to respond to their customers. Once, during a Friday night dinner, Adam took a call from a man who needed an emergency carpet cleaning for a friend, who was moving out that weekend. The next morning Clearview made an unscheduled visit to treat and clean the friend’s carpeting.
When asked about the worst emergency they have responded to, Ashley reminds him of the time the City of Tenino called. The January 2012’s ice storm affected the city’s sewer systems and one unfortunate home became the dumping site for an entire street’s waste. The city asked Adam to clear the waste before the restoration company could move in. “I had to wear a full suit, respirator,” he recalls, shaking his head. “Never again.”
More commonly, Clearview responds to emergencies such as water leaks or impending moves. Move-Out and Carpet Cleaning is their favorite service to offer, because they know it helps families recoup their deposits and save valuable time. Their most popular service, however, is the combined carpet cleaning and house cleaning, available as a discounted package.
The couple recommends routine cleanings every 6 to 12 months, underscoring the importance of considering your carpet as an investment. Adam explains that it will cost anywhere from $3,000 to $7,000 for new carpeting. Clearview can treat and clean your carpet for $250 – $500, restoring carpets for a fraction of the cost of replacing them.
The magic happens with their secret weapon, the RotoVac, a rotary extraction tool that power scrubs the carpet with up to 1,500 passes a minute. Compare this to the standard device used by other cleaning services, which makes only a single pass per minute. Adam states the formula for returning carpets to their original condition as “high temperature plus RotoVac, plus a selection of cleaning products.” Adam and Ashley keep the exact combination a secret, since both put extensive effort in researching the best products with the highest performing ingredients, based on a mutual knowledge of the science of cleaning. All of their products are safe for kids and pets to be exposed to, and Clearview uses “green practices” to maintain an environmentally friendly service.
Adam and Ashley prioritize building relationships within the community through Clearview, offering a military discount to active duty and retired members. Additionally, Clearview Carpet Cleaning actively supports a number of local charities, including the Muscular Dystrophy Association, Making Strides Against Breast Cancer, and the American Cancer Society.
Adam and Ashley’s shared vision for the future is to continue building relationships in the Olympia, Lacey, and Tacoma areas, while preserving the family atmosphere their business practices are grounded in.
Clearview Carpet Cleaning
1001 Cooper Point Rd SW, Suite 140-268
Olympia, WA 98501
360-352-8657
www.clearviewcarpetcleaning.com
