ABC Printing, Inc., a local business with over 40 years of experience, excels at taking the dreams of their clients and translating it into print and digital reality. “We love a challenge. We love when a business brings us their biggest printing or marketing hurdles. We focus on creative collaboration with our clients, to drive specific results tailored to their needs,” said Levin Kagy, MIS Chief at ABC Printing in Lacey, and part of the Kagy family that owns this Thurston County business.
Outstanding Service with Expert Print, Digital and Marketing Knowledge
“The biggest hallmark of ABC is our service. Print can be incredibly confusing. The web and mobile marketing required today compounds the issue. Our clients benefit by partnering with ABC because of our focus on solutions. Setting us apart from other agencies, we run manufacturing in-house and are very confident in our ability to effectively manage complex, on-going projects that touch many segments of marketing. We succeed because we will walk the client through the processes, and we offer turn-key solutions tailored to mesh seamlessly with their overall marketing goals,” said Kagy.
ABC offers an expansive catalog of print: business cards, letterhead, envelopes, rack cards, booklets and brochures but their expertise goes far beyond these staples. They print direct mail, newsletters, magazines, product packaging, signs, and have stepped strongly into the digital realm as well. “We have a combined marketing knowledge that is extensive. This gives our customer a huge advantage. We are a one-stop business,” he said.
ABC has a pool of local talent that they work with on a regular basis. For example, they can source a creative designer to develop an outstanding message that will be print-ready and that can be easily translated to web and mobile. “If we can’t do something in house we will source it to someone who can do the work right. We work with the best in the industry. Our job is to partner, to know what our customer’s goals are. By supporting the local community their success is our success. We believe that our community has a tremendous amount of potential growth,” said Kagy.
Beyond Print! Full Service Integrated Marketing Strategy
The digital revolution has quickly changed the printing frontier, and more changes are seen every day. ABC has been quick to innovate in order to provide the most recent technology in print to Thurston County. “We created a digital-print division to meet the changing needs of our clients. Clients need quicker to-market turnaround as well as shorter print runs. We offer highly personalized concept in our print-work and focus on clearly communicating our client’s message across the many channels their end customers interact with – including mobile and web.” said Kagy.
The digital manufacturing technique used by ABC is state-of the-art print technology and rivals anything in the region. One advantage is it is very cost effective for customers looking to do a short-run, while retaining the quality traditionally reserved for conventional offset print. It also allows ABC to insert personalized information onto the printed piece, pulled from the customer’s database. Personalization has been shown to boost response rates in direct marketing.
A year ago ABC introduced a new program called BeyondPrint!, a program unique to ABC. “What we’ve identified in the local market is a lot of small businesses struggling to compete with larger companies and many enterprise organizations struggling with highly fragmented marketing initiatives. BeyondPrint! is a multi-faceted approach that develops a comprehensive marketing plan around our clients goals using e-mail marketing, print marketing, SMS marketing, mobile and web marketing,” said Kagy.
Each campaign drives traffic back to the client’s website, adds data to the database, and is measurable. Database information is provided to the client to generate future advertising campaigns. “We are a printing company foremost, but our focus to provide the best marketing solutions to our clients has spurred development across all methods of communication,” he said. “We see incredible response rates in marketing efforts that collaborate between multiple channels and we are excited to be pushing the envelope of graphic communications to help our clients better connect with their end customers.”
A Case Study
To illustrate the capabilities of ABC, let’s take an imaginary customer called The Acme Shoe Company and see what ABC can do for them. Acme walked into the ABC headquarters on Martin Way in Lacey after meeting them at a Thurston County Chamber event. Acme has a great line of shoes, but they want to get into larger department stores and national chains.
ABC will first work with Acme to develop better packaging and to help them distinguish themselves from their competitors. ABC creates die-cut boxes and hang-tags for the packaging, as well as presentation folders, business cards, letterhead, envelopes and personalized and targeted sales pieces.
They also create a series of postcards that is mailed direct as well as digitally with a link to a locally produced YouTube video. “Our technologies can assist a growing company gain more sales by creating a variety of products that they can’t get anywhere else,” said Kagy. The innovative packaging and direct mail pieces open doors for Acme. Direct mail and digital marketing generate data that will provide direction and help shape the success of future marketing efforts.
“We grow when our customers grow.”
ABC strongly believes that there is a tremendous opportunity for growth in our community, and they want to be part of a successful marketing plan for businesses in the region. “We’ve been in the printing business for 40 years. We grow when our customers grow. We love Thurston County and love to see success in the community,” said Kagy.
7009 Martin Way E
Lacey, WA 98516
360.456.4545
