INSPIRE Women’s Business Conference Goes Virtual in 2020

2019 INSPIRE Women's Business Conference. Photo courtesy: Thurston EDC

In 2019, over 200 women attended the annual INSPIRE Women’s Business Conference hosted by the Washington Center for Women in Business. This year, such a gathering is not possible given the restrictions caused by COVID-19, so the WCWB is adapting. Instead of a one-day live event, the conference will be held online in 90-minute chunks over three days, starting on August 25 and continuing on September 1 and September 8. Each session will run from 11:30 a.m. to 1:00 p.m.

The 2019 INSPIRE Women’s Business Conference was a great success and while things have to be a bit different this year, the 2020 INSPIRE conference is sure to help your business grow. Photo courtesy: Thurston EDC

Although the format has changed, the conference still includes an impressive lineup of panelists and guest speakers prepared to share their knowledge and experience. Now in its fifth year, INSPIRE provides an opportunity for attendees to increase their knowledge to overcome the challenges they face in business, learn new skills, effectively communicate value to their customers and bring innovation into their organization.

On August 25, Thurston Economic Development Council Executive Director Michael Cade will moderate a panel on Tips for Women in Business. Panelists will span diverse industries, including marketing, behavioral health, nutrition, retail and small business advising.

Day One Panelists:

On September 1, participants will have the option of participating in breakout sessions focused on issues ranging from effective communication and building your brand to preparing your business for sale and doing business with multiple generations. Those sessions will be led by Logan Reed, owner of Logan Reed Coaching and Call Me Unstoppable; Natasha Ashenhurst, owner of Mosaic Marketing; Taralee Muhlee, director of Transition 360; and Ann Adams, associate dean of students and director of career development at Saint Martin’s University.

The September 8 conference will feature Paralympic Gold Medal Winner Roni Sasaki, founder and owner of Enviromet, a company that provides an affordable line of environmentally friendly spill solutions and drain protection products to a wide variety of businesses.

For more information or to get tickets, visit the INSPIRE Conference web page or call Robin Houde, creative strategist, WCWB at


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