The first time I entered GoodLife Health Foods, I was simply curious as to what it looked like inside. As I browsed the aisles, I admired the organized shelves housing a plethora of vitamins, natural remedies and organic products. I was welcomed by the owner Brad Joslin, who immediately asked me how he could help. I told him that I could use a multivitamin, and he proceeded to share with me the different nutrients needed to maintain good health. I remember feeling surprised at the sheer knowledge of this man, who pointed me in the right direction, while still respecting my preferences. Brad and his now retired mother, Lorna, have owned and operated GoodLife since 1982. The store has evolved through the years yet maintains its roots in holistic health and wellness.

Each time I visit GoodLife, I learn something new from Brad. He always asks his customers ”What brought you in today?“ or, ”How can I help?” Brad’s investment in sharing wellness knowledge is nothing new—he has been doing it since he was 16-years-old. As a young grocery store employee, Brad recognized his talent after a customer returned to thank him for his vitamin advice. Hearing that he was a factor in her health improving “was a real rewarding thing to me,” shares Brad, “and that got me thinking, that’s what I really want to do, to help people.” Born and raised in Washington, his interest in holistic health originated from his father and evolved through further studies. Brad is in this line of work to empower himself, his family and his community.

GoodLife Brad
Brad is happy to help customers in person and over the phone. He has been doing so for over 37 years. Photo credit: Kate Ubermuth

It is evident that Brad prioritizes helping customers to understand which products may be useful for them and why. He knows how to manage his own health thanks to years of personal research and wants to help others take charge of their own wellness. Brad knows that each person entering GoodLife is unique, and he takes the time to understand their concerns and preferences. Because of his dedication, it is quite common for Brad to receive numerous thanks from his customers. “I get that almost every other day,” he shares, “somebody coming in here saying ‘hey, that stuff worked!’” On top of taking supplements, Brad stresses the importance of eating well-balanced organic foods, exercising the mind and body, and keeping up with doctor visits. He himself uses many of the products sold in the store.

Located in Westside Olympia on Division Street NW across from the well-known Vic’s Pizzeria, GoodLife is a locally owned business where you can find CBD products; probiotics; antioxidants; health and wellness books; organic teas and herbs; detox and diet products; cold and flu remedies; skin care products; and of course, a wide variety of vitamins and supplements. Whether through a recommendation, reading material, or sample, Brad has a wealth of resources ready to share. When I stop in, I always leave in good spirits from his compassion, guidance, and breadth of knowledge. Shopping at GoodLife is a great way to support a family-owned small business while also supporting your own health.

GoodLife outdoor sign
Though it is impossible to list every product they offer, all signs point to health! Photo credit: Kate Ubermuth

You can find Brad at GoodLife on Monday, Saturday, and the first half of Thursday and Friday. “If they come in and have any health problems, I will spend the time with them,” He says. If Brad is out of the store, you can ask the knowledgeable Maggie Van Rossum or Terri Craig on the management team any questions you may have. To learn more, visit the GoodLife Health Foods website. They offer senior and military discounts.

GoodLife Health Foods
236 Division NW, Olympia
Monday – Friday: 9:00 a.m. – 7:00 p.m.
Saturday:  10:00 a.m.– 6:00 p.m.
Sunday: 11:00 a.m. –5:00 p.m.

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