Thriftway Updates Website – A New Face on an Old Friend



Stormans website 1There’s nothing so wonderfully cathartic as a make-over.  Whether it’s as simple as a haircut or as comprehensive as starting over from scratch, presenting a fresh face to the world is a delightful experience.

Stormans has been the proud parent of many local institutions for over 60 years.  Under their business umbrella you’ll find the much loved Bayview and Ralph’s Thriftway stores as well as Bayview Catering, Finishing Touch Florist and Gifts, the Bayview School of Cooking, Courtyard Café, and Celebrations Party Store.  With these offspring thriving, management decided to do some spring cleaning to their web presence.

Marketing Manager Carly Brettmann said the impetus for the new website was that “we are always looking for new ways to make our customers’ grocery shopping experience easier and we knew we needed to do better communicating online with them.”  By making a centralized hub for information, customers are able to access all necessary information from one user-friendly starting point.

Like many savvy businesses, Stormans’ management realized that an online presence is a key component to customer satisfaction.  With this in mind, on March 10 they rolled out a new online portal to their many stores and locations:  This is now the gateway to so much more than store hours and locations.

Stormans website 2An excited Brettmann continues, “There are so many great new features of the site. Customers have the ability to create online shopping lists that can be accessible on their mobile devices using the mobile site.  They can also browse through thousands of recipes and add ingredients right to their shopping lists.  They can sort through our weekly ad by a variety of categories, such as Brand Names, Departments, etc.  Customers are also able to load coupons directly onto their Thriftecard so that next time they are in the store and purchase that product, they get the immediate savings at the check stand without having to physically clip coupons and bring them into the store.  Customers will also be able to see upcoming Events for both stores under the Events tab.  ThrifteCard members will now have an easier time logging into their accounts to check on their wallet balance, get special offers and they can now choose a Non-Profit in which 1% of their purchases get donated to a participating charity.”

Locally owned small businesses are the lifeblood of any community.  The Stormans family of stores provides our town with many options for throwing great parties, learning to cook like a pro, or appreciate fine wines and nights on the town.  The two Thriftway locations are hubs for Easter Egg hunts, turkey bowling, Valentine’s treats, and so much more.  With this newly minted website, customers new and old can access all aspects of the company, shopping tips, coupons, and charitable giving.

The Ralph’s and Bayview Thriftway stores are some of the best browsing in town.  No matter what you may need, you’ll find it—and someone who can teach you even more—throughout their aisles.  Their new web presence promises to keep delivering on their mission statement of exceeding customer expectations through creativity, innovation, teamwork, and cooperation.


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