Who solves big problems: Crowds or professionals? – einmaleins TV Episode #63


Between the upcoming “Imagine Olympia” crowd-sourcing event and Gap’s botched execution of its new logo, Brandon asked Mathias which direction we’re headed in solving big problems.

The City of Olympia is turning to a public hearing to build its Comprehensive Plan. Gap Inc. turned to the public to find a new logo worth replacing their longtime graphic identity.

But is crowd-sourcing the way to find the right solution? Brandon argues against it, while Mathias embraces it in this week’s edition of Einmaleins TV.

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