Calling all Ladies: Northwest Harley-Davidson Throws a Women’s Only Garage Party



By Kate Scriven

NW Harley Row of BikesWhen you hear the name “Harley-Davidson,” an image of women gathered together, chatting and drinking chardonnay, enjoying a fashion show is likely not the one that forms in your mind.  Yet the Lacey based dealership will be packed on Friday, March 21 from 7 to 9 p.m. with only women, out to enjoy a night on the town with their girlfriends at Northwest Harley-Davidson’s Women’s Garage Party.

The evening is dedicated to showing women the softer side of Harley.  “The night is all about education, fun and fashion,” shares NW Harley co-owner Julio Valdenegro.  Guests at the event can expect a fun night with food catered by Hawks Prairie Casino, drinks, and an inviting and non-intimidating atmosphere.  In a brand which has historically catered to men, the owners at NW Harley-Davidson know that women love to ride, love the brand and they want to make them feel welcome at the shop.

The last several years have seen a steady increase in numbers to the free evening event.   Local businesses get involved, donating goody bags for the first 25 women to RSVP.  Guests can mix and mingle with their friends, browse throughout the store, and visit with NW Harley-Davidson staff, who will be on-hand all night to answer questions and fill glasses.

NW Harley Womens ApparelIn addition, the event will include a fashion show right in the store.  The show will feature the newest Harley products made exclusively for women.  And as important as the proper fit is when buying a bike, the proper fit is key in protective riding gear.  Harley’s women’s line is tailor to fit a woman’s body and give her a full range of motion, and protection, when riding.  Attendees will see a full line-up of protective gear, leather outerwear and riding boots along with items such as heated clothing and rain gear, perfect for riding in our unpredictable Northwest weather.

Not a rider, just a fan of the Harley brand?  The two-story Lacey store is filled with Harley fashions and the latest designs will be featured in the show.  From hoodies to hats and purses to pajamas, Northwest Harley-Davidson has a little something for every taste.

And while the evening is really about fun, there will be plenty of focus on education as well.  Women can learn riding tips such as how to lift up a motorcycle if it falls over, by yourself… really.  Tips for riders such as local riding routes and toolkit essentials are also among the educational aspects.

But why a women only event?  Why not a couples party?  “Women enjoy social events, getting together.  They love to do things with their friends and we love to invite them into the store for this friendly, easy-going night,” explains Valdenegro.

“It’s a great way to interact with our female customers one-on-one and let them know we appreciate their support,” continues co-owner Joe Deck.  “This really is a night for them.”

NW Harley Womens apparel 2So who is this party for?  It’s for the seasoned Harley rider, looking for camaraderie and fun with other Harley riders.    It’s for the Harley fan, thinking that they might be interested in taking up riding, getting into the saddle.  It’s for the “girls-night-out” group, just looking for some fun, knowing that NW Harley-Davidson is always a class act.  Whichever group you may fall into, you’ll need to RSVP soon.  Spaces fill fast for this annual event you won’t want to miss.

Where:  Northwest Harley-Davidson at 8000 Freedom Lane NE in Lacey

Cost:      Free

When:   March 21, 6-8 p.m.

RSVP:     360-705-8515


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