Submitted by 9 Cent Color Copies
Most folks think that paper is paper and that any paper can be printed on. This used to be true in the time of letterpress and etchings, but today, each type of printer needs to have specific paper or it will jam up the works. A laser press, which is what I use, must use paper specifically designed for a laser press. There cannot be too much dust or the drums or print belt will cloud up and the print quality diminishes.
When you are shopping for a good local printer, there are things to consider that matter more than price. If the printer uses plain old copy paper, your printed copies will not be displayed as well as you might like. Plain old copy paper is usually 20# paper that has a brightness factor of 88 to 92. The brightness scale peaks out at 100.
92 brightness means that the paper is 92% white, or 8% black. 100 brightness means that the paper is 100% white, or no black. When printing black on paper, the brightness of the paper does not make much difference because black is opaque; however; since colors are translucent, the color of the paper will show through and alter the color of the ink or toner. For instance, if you print red on yellow paper, it looks orange. That’s because the yellow shows through the red. The same principle is true when printing color on 92 brightness paper. The grayness in the paper shows through the colors and diminishes them so they look somewhat drab and washed out. Printing the same thing on 100 brightness paper will allow the colors to remain true and brilliant, making the printing appear much more professional and giving a much better first impression of what you are trying to portray.
Wouldn’t you want to make the best impression on that new customer by having the very best copies that you could possibly get? Well the first thing you must do is to choose the best quality paper that you can get. The paper is the foundation for your printing. If you have a poor foundation, nothing you can do will make the printing look any better; but if you start with a nice bright white color copy paper, your copies will look great.
Here at 9 Cent Color Copies, we use only the highest quality bright white paper so that your copies, cards and brochures look the very best they can. Call Chris or Jen for more information about your printing needs, in Lacey, 360-367-0440 or email 9cent2@gmail.com
