Submitted By:
TAGS Awards & Specialties
Several years back we decided that when we ordered logo items for our Williams Group Marketing + Design business, from our own promotional team, we would be careful to make sure the item was something worth keeping. In keeping with the Williams Group brand, even promotional items should convey quality, care and creativity.
With this in mind, when we sponsored a chamber luncheon, all 200-plus people in attendance received a really nice, uniquely styled notebook with our logo front and center.
I knew we had a hit right away because there were NONE left at the end of the lunch. Every single person took theirs with them. Furthermore, for months afterward, individuals who attended the lunch went out of their way to tell me how they use their notebook. Some used them for work, but many used them for personal needs, such as keeping track of their workouts or diet plans. One person shared she even used hers as a diary!
Ever since that experience, we have continued to order items for ourselves that we believe will stick around and support our brand. Cool notebooks work well for us, but even when we are choosing less expensive items, we make sure the item has a high perceived value. Our recent pen orders, for instance, have been uniquely styled, heavy writing instruments that write smoothly…the kind of pens people are careful not to lose. Even a relatively inexpensive pen, if done right, can work to enhance your brand the right way.
At TAGS Awards & Specialties, ask us about how we can support your brand image with promotional items. Or visit our specialties website at http://www.promotional-logo-items.com.
