Support the Heart of Your Community with the Lacey South Sound Chamber’s ‘Shop Local & Visit Lacey, Washington’ Campaign

Local businesses are the heart of a great community. In a world of big business and megacorporate monoliths, it’s important to support your favorite small business and help them stand out. Supporting small businesses by purchasing their products is one thing you can do, but did you know there are more ways to help? The new campaign “Shop Local & Visit Lacey, Washington” helps residents and visitors find out all they can do to help the local economy.

Visit to purchase one of three specially created designs to help support small businesses and show your Lacey pride with the Lacey South Sound Chamber. Photo courtesy:

The Lacey South Sound Chamber has partnered with local design company, DZines Creative Solutions and Graphic Designs, to launch a campaign that will support small local businesses and draw attention to Lacey as a great place to live and visit. “Now, more than ever is the time to support our small business community,” says Blaine Land, executive director of the Lacey South Sound Chamber. The campaign is a two-pronged approach: the launch of an apparel line and a social media campaign.

The Apparel

The Lacey South Sound Chamber has joined forces with DZines to create an apparel line with quality, comfort and style that will help you show your support of Lacey and the small business community.

“We created as an online e-commerce shop to help get our products out to the local community,” says Dan Nicholson, owner of DZines. “We wanted to help other small businesses during this difficult time, and we are excited to collaborate with the Chamber to help.”

You can be a local ambassador by showing your small business pride with a variety of specially created apparel. Sale proceeds will help support small businesses throughout Lacey. Photo courtesy:

Nicholson created three specially made designs for the apparel campaign. All three designs are available at “Lacey, Washington, Powered by Small Businesses” will show everyone that you support small businesses of Lacey. “Handmade Creations Powered by Small Businesses” is a reminder of the amazing and thriving industries of handmade products coming out of the region, from craft-brewing and distilling to flavorful foods, body care, art and more. And “Your Adventure Awaits, Lacey, Washington” shares Lacey as the gateway to unlimited adventures from the ocean to the mountains and everywhere in-between. Not only do the special Chamber designs help you show local pride, but they also make great gifts for friends and family.

Hats, sweatshirts, hoodies, t-shirts and stickers are currently available for each design. When you visit the website, simply click on the Lacey Chamber tab to find all three specially made designs. Proceeds from the purchase of any of the three special “Shop Local & Visit Lacey, Washington” designs will help support small local businesses through Chamber programs. “We are excited to help people in our community show off their local pride,” says Nicholson.

#shoplocal #staylocal #LaceyWashington

In addition to sporting your Lacey Washington designs, you can help draw attention to all things amazing about Lacey for free via social media. The Lacey South Sound Chamber would like to encourage you to use #shoplocal #staylocal and #LaceyWashington whenever you post something about this wonderful place we call home.

Use the hashtags #shoplocal #staylocal #LaceyWashington whenever you are out and about to bring awareness to all the wonderful things about Lacey. Photo courtesy:

Have a favorite local business? Make sure to use the hashtags when you tag them in a post to help get the word out. Whether you take a selfie on the Billy Frank Jr. Nisqually National Wildlife Refuge boardwalk, or Instagram your favorite meal from a local restaurant, you are a local ambassador supporting Lacey and all the small businesses that call this region home.

When you join the campaign by purchasing apparel, using hashtags, or both, you will help small local businesses to thrive, ensuring that the heart of our community stays strong.

The Lacey South Sound Chamber supports a diverse variety of business members throughout Lacey and across the South Sound. Members connect in many ways to help each other and help their community. The Chamber supports many outreach options through its website, Facebook, and Instagram. They also reach visitors and locals alike through the DiscoverLacey website and the in-person Visitor’s Information Center.


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