Merle Norman Cosmetics, Wigs, and Day Spa’s Three Keys to Winter Skincare: Hydrate, Protect, Exfoliate

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Madelin White uses custom face charts to help create a skincare routine for Merle Norman clients. Photo credit: Molly Walsh

As the seasons change, so should one’s skincare routine, according to owner of Merle Norman Cosmetics, Wigs, and Day Spa, Madelin White. With winter approaching, there are certain skincare considerations to make, as the colder air can reduce moisture in the skin. White warns that a wet winter climate is no defense against seasonal dry skin. “In the winter, our skin actually dries out more,” says White. “People think that because we have so much rain in the winter that it would be hydrating. But in reality, if you think about it, if you lick your lips, what happens to your lips? They dry out.”

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Merle Norman owner, Madelin White offers advice and guidance to clients on the many different aspects of skincare, especially when it comes to winter skincare. Photo credit: Molly Walsh

To combat this winter dry skin, White recommends adding moisture to the skin and having hydration be at the center of any cold weather routine. “In the winter, you need a lot more moisture and you need to add more hydrating serums,” says White. “If you have a serum that hydrates and penetrates the layers of cells, it will keep them plump as they come to the surface. The moisturizer you use should then protect the skin.”

Although not as much of a concern in the winter overcast, White emphasizes that sunscreen should still be used. “Even on a cloudy day, there are sun rays that come through,” informs White. “So, year-round you should have some kind of skin protection.”

Another key element of winter skincare is to remove the surface layer of dead skin cells through exfoliation. “The other thing you need to do year-round and especially in the winter is exfoliate,” reports White. “If you don’t get rid of the dead skin, new cells aren’t going to come to the surface fast enough. When we are really young, cells rejuvenate themselves about every seven days. As we get older, it takes longer and longer until you are about forty and then it takes at least forty days for those cells to reach the surface. You need to exfoliate to force those cells to come up faster.”

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At Merle Norman, there are skincare products for all ages and skin types. Photo credit: Molly Walsh

Merle Norman carries a variety of serums and exfoliant to complete any winter skincare routine. Anyone visiting the store can receive personalized recommendations and guidance for any age or skin type.

To learn more about products to add to a winter skincare routine, you can visit the Merle Norman Cosmetics, Wigs, and Day Spa website.

Merle Norman Cosmetics, Wigs, and Day Spa
3925 8th Ave SE in Lacey
Monday – Friday: 9:00 a.m. – 6:00 p.m.
Saturday: 10:00 a.m. – 6:00 p.m.
Sunday: Closed


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