Great stories are everywhere, but what one person considers great, another could find uninteresting. Knowing who your audience is and addressing that audience appropriately is a key component to successful marketing.

ThurstonTalk shares a wide range of stories, covering everything from high school sports and upcoming events, to profiles on community organizations and local businesses. Because all of the content we publish is shared and distributed online via social media, we know exactly who is reading what.

ThurstonTalk advertising
Matching customer logos to articles sharing family events and happenings around town, ThurstonTalk helps reach a targeted demographic, building a customer’s brand.  Photo credit: Shanna Paxton Photography

Serving Olympia and surrounding Thurston County, our readers consist primarily of women ages 25 – 45. These are educated working women, mothers, and household decision makers who want to know what’s happening in the community where they live, work and play.

But knowing who our audience is doesn’t just help ThurstonTalk share stories we know our readers will care about, it allows us to help our customers make more informed advertising decisions.

If a customer wants to reach active middle-aged men and women living in Olympia, we can strategically place their logo on an article about local running trails or yoga classes. If a customer wants to advertise specifically to parents living in Lacey, we can put their logo on an article about the Timberline High School football team.

timberline football
By placing a customer’s logo on an article matching their target audience, ThurstonTalk then helps marketers measure results.

Placing your brand in front of the audience you want your business to reach is key to growth. By helping our customers reach a specific audience, we can help them not only grow their brand, but measure the results using a comprehensive Community Social Graph that’s backed by insights and analytics.

For many small businesses, especially ones without in-house marketing departments, reaching a target audience can be difficult. Let ThurstonTalk help grow your businesses by placing your brand in front of the community members you want to reach.

ThurstonTalk is a digital media company sharing positive stories about people, places and businesses in Thurston County. ThurstonTalk offers content marketing and online options across our Community Social Network to advertise in Olympia, Lacey, Tumwater and beyond. Advertise with ThurstonTalk to reach your target market, grow your brand, and measure results.

Print Friendly, PDF & Email