There are countless ways to advertise your business. Businesses have lots of options when it comes to reaching their audiences, including sponsoring events and airing commercials on the radio. In the digital age, one of the most common ways businesses do this is by placing ads online. From banner ads to pop-ups, the options that exist for advertising within the Internet are vast and ever-changing.
As a media company serving Olympia, Lacey, Tumwater and surrounding Thurston County, ThurstonTalk has a unique lens into this hyperlocal market. Once a piece of content is published to ThurstonTalk’s site, our team collects data based on gender, age, location and other insights so that we can identify which stories matter most to certain demographics.
While this information helps ThurstonTalk craft its content to better serve our readers, it also helps us tailor individualized advertising plans for our customers.
For instance, if a customer wants their logo to reach families living in Olympia, we can place their logo on articles about family-friendly venues such as local parks and playgrounds or events taking place in the area.
Knowing who our readers are allows ThurstonTalk to better guide its customers’ marketing decisions by providing personalized advertising options so that they can reach a specific audience.
Using insights in this way is good for both our customers and our readers. Our customers gain value in the benefits of targeted marketing, while our readers enjoy perusing content without the distraction of oddly placed ads.
This unique form of marketing is a direct result of the close relationship that exists between ThurstonTalk’s sales and publishing teams. While most media companies’ sales and publishing teams work independently of one another, ThurstonTalk’s staffers work closely together, ensuring that customer logo placements are matched with the pieces of content that best reach their target audiences.
You can learn more about ThurstonTalk’s many advertising options, including traditional banner and block ads, personalized logo placements, and unique content marketing opportunities, by contacting a member of our sales team here.
Let ThurstonTalk help you grow your business through personalized marketing options that work for you.
ThurstonTalk is a digital media company sharing positive stories about people, places and businesses in Thurston County. ThurstonTalk offers content marketing and online options across our Community Social Network to advertise in Olympia, Lacey, Tumwater and beyond. Advertise with ThurstonTalk to reach your target market, grow your brand, and measure results.
