Greene Realty Group: The Local Choice

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The culture of Greene Realty Group includes giving back to the community outside of the office.
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Jim Greene is the founder of Greene Realty Group.

Supporting local small business is important to many of us. We often choose food from the local farmer, buy gifts from artisans in our community, and entrust our money with a local community bank. Local options also exist for one of the biggest investments and financial decisions we make in our lives – buying and selling our homes.

Greene Realty Group is our area’s premier choice for a local independent real estate company. Agents and clients alike seek out Greene Realty Group because of its impeccable reputation in the community.

Inside the Northwest designed offices of Greene Realty Group is an organized flurry of activity complemented by a calm focus of real estate expertise. The hard work, dedication and diligence in which the company was established permeates throughout the firm. The success of Greene Realty Group can be attributed to each agent’s attentiveness to the client relationship, thoughtful consideration of what the company stands for in the community, and positioning the firm as the leading local option.

This successful trifecta of Greene Realty Group’s client relationships, reputation and being homegrown has propelled the company beyond expectations as one of the most burgeoning real estate firms throughout the broader Thurston County area and one that is distinctively different from the bigger franchises.

Jim Greene, the founder of Greene Realty Group commented, “Agents want to be around other agents who are doing well and doing good things. However, I never envisioned Greene Realty Group would evolve to our current thirty-six agents, four staff and still growing.” While Greene Realty Group reports a higher per agent number of sales and total volume than other firms in the area, they contribute their success to the agent and client relationship.

Greene started the namesake real estate company in 2005. It was a natural progression when his client base grew beyond his individual capacity to serve in a manner he desired. Greene, with the support of a few other agents, launched Greene Realty Group.

Missy Watts, current licensed broker for Greene Realty Group was one of the originals of the company. Watts was integral to Greene Realty Group’s inaugural graphic design and marketing department. Watts shares, “In those early days there were only a couple of brokers in this new start-up brokerage and it was exciting to be a part of it from the ground up. It is wonderful to see how far we have come together!” Togetherness is part of the success as Greene Realty Group values teamwork amongst agents.

Greene Realty Group is further unique in that it employs an in-house marketing department which allows the real estate experts to focus on their clients and community outreach while the creative experts design publications and leverage the latest in technology.

greene realty
The success of Greene Realty Group can be attributed to each agent’s attentiveness to the client relationship, thoughtful consideration of what the company stands for in the community, and positioning the firm as the leading local option.

Technology has been a great equalizer for independent agencies. The National Association of Realtors reports that over 90% of people start their home buying search online with research. However in our area, once the initial information is acquired online clients choose Greene Realty Group to guide them through the process of buying or selling their home. Clients prefer Greene Realty Group’s relationship based model rather than a transaction model often used by the larger franchises.

Watts comments, “I know that many of our clients choose Greene Realty Group because we are a locally owned brokerage. There is a huge movement for people to make local choices, and Greene Realty Group fits in with that trend.”

“Often when presenting market analyses to potential clients we are asked how we stack up against national franchise brokerages in terms of reach and advertising capabilities,” Watts continues. “That answer is easy – the Internet has completely leveled the playing field. Greene Realty Group’s listings are distributed via aggregate sites nationally and internationally and our presence is as good or better than any franchise brokerage.”

Greene Realty Group further distinguishes itself from other real estate firms in the area by offering three divisions within the company that specialize in residential, commercial and property management. Greene Realty Group provides services in residential sales from the first time home buyer to luxury estates with an emphasis on new construction.

According to agent, Jim Hickman, “Greene Realty Group was launched after years of success in the new construction communities and uniqueness of this niche market. Many of the area’s prominent builders, such as NW Family Homes and others, continue to partner with Greene Realty Group because of our consistent and proven guidance.” And in order to better meet client needs, Greene Realty Group expanded into commercial sales and leasing as well as property management thereby offering a full array of services.

Greene Realty Group continues to grow its relationships with clients as well as attract the best agents in the area. While they may not be the largest in the community, they are aiming to be the best.

To learn more about Greene Realty Group and its agents click here.

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