Yvonne Stanton – Making Dreams Come True at Northwest Harley Davidson one Harley at a Time…..

northwest harley
Yvonne has been with Northwest Harley-Davidson for 5 years and has been instrumental in bringing the dealership to #1 in sales in the nation.
0 Shares

 

northwest harley
Yvonne Stanton serves as the Business Manager at Northwest Harley-Davidson in Lacey where she helps facilitate the sale of every bike sold in the store.

Owning a Harley-Davidson Motorcycle is, for many people, a lifelong dream. It’s not unusual for people to visit Northwest Harley-Davidson multiple times simply to admire the bikes. And, when admiration turns to questions of, “Could I really do this?” NW Harley-Davidson’s Business Manager, Yvonne Stanton, is there to provide an answer. With her creative financing abilities and attitude to provide exceptional customer satisfaction, the answer is often yes.

Originally from California, Yvonne has lived literally all over the world. She comes from a multi-generational military family and is no stranger to moving. “I’m a military wife, mom, sister, friend, aunt, and supporter,” she says. In fact, at one point all the active duty soldiers in her family were deployed at the same time. It was during one of these deployments that her sister-in-law, who lives in Lacey, suggested that Yvonne might want to head north, settling closer to family in the Pacific Northwest.

At the time, Yvonne was a successful real estate agent in California and knew the market was hot in our area. She arrived on a glorious, blue-skied October day, warm enough for people to wear tank tops. She was sold.

norhtwest harley
Yvonne comes from a large military family including her son (left) and husband who have both served multiple deployments.

Yvonne flew home, put the house on the market, packed up her four children and headed north. She found a home quickly and the family settled into the community. When her husband’s deployment ended, he de-mobilized at Fort Lewis. She surprised him there, greeting him with a kiss and a ride home. He was surprised to say the least, but thrilled with the move near his brother and JBLM.

Yvonne’s business savvy, used daily to help customers with their Harley-Davidson purchase, began with her business degree. She honed her skills as a wine broker in California for 10 years before getting her real estate license. “I was an Army wife by then and knew I needed a profession that was mobile. Real estate allowed me to take my skills with me,” she says.

“Being married to the military is a different life than a civilian,” Yvonne explains. “I know this life, I’ve lived it, so when a military customer comes in, I can have a different kind of relationship with them. I understand the life they live.”

Yvonne’s career at Northwest Harley-Davidson started on the sales floor. Yvonne is nothing if not committed and threw herself 110 percent into learning to be the best she could be. “It’s a bit of a man’s world, selling Harleys,” she says with a smile. “I always want to be the best I can be, so I asked questions, read all I could, but more importantly, I listened.” Yvonne’s hard work paid off and she was soon one of the top sales people in the store.

northwest harley
Yvonne started on the sales floor at NW Harley and still enjoys helping customers select the perfect bike for them.

When the business manager position became open, Yvonne was a natural fit – although she still helps out on the sales floor. “I call myself a buyer’s assistant,” she explains of her role in both jobs. “Because, if you are here, you already know you want a Harley when you come in. I look at it as a puzzle to try and figure out how you can get one.”

Despite her accomplishments –Yvonne is humble and doesn’t look for recognition. “I really see myself as helping people achieve their dreams,” she says. “You can sell anything, but unless you’re passionate about it, it doesn’t work.” Her determination and know-how creates Harley-Davidson owners out of Harley-Davidson admirers.

Yvonne has countless stories of customers she’s helped – people who thought ownership was out of reach. “People make mistakes. It happens and it can be so hard to recover from early financial mistakes – they follow you even though you’ve changed your habits,” she explains. “I advocate on a customer’s behalf with banks or credit unions and Harley-Davidson financial services. I believe a ‘no’ is really just a ‘not yet.’”

And, Yvonne is very successful at helping customers ride out the door simply because she cares. She takes the time to listen and get to know her customers, as well as understand their situation. “I don’t do it just because it’s my job. I do it because it’s the right thing to do,” says Yvonne. And she knows that her colleagues throughout the store feel the same way. Yvonne may not be a Washington native nor has she worked at Northwest Harley-Davidson for her whole career, but no one could imagine the dealership without her positive attitude, knowledge, and compassion.

northwest harley
Yvonne has been with Northwest Harley-Davidson for 5 years and has been instrumental in bringing the dealership to #1 in sales in the nation.

“What truly sets us apart at Northwest Harley-Davidson is that we genuinely and passionately care about our customers,” Yvonne summarizes.

Northwest Harley-Davidson

8000 Freedom Lane NE in Lacey, WA

Exit 111, The Friendlist Shop on the West Coast

360-705-8515

Print Friendly, PDF & Email
0 Shares