Submitted by Dick’s Brewing
Dick’s Brewing has launched the 12 Man Pale Ale – “For the Fan” in Draught and 6 pack, 12 oz cans. This new beer from Dick’s Brewing will be distributed throughout the Great Artisan Beverage network along with all other Dick’s Brewing products. The State of Washington market will be fulfilled first and as production increases it will gradually expand throughout the Pacific Northwest.
Norm Johnson, the ex NFL kicker and one of the business partners of 12 Brands, LLC secured the trademark of the 12 Man Pale Ale a couple of years ago. 12 Brands, LLC, really wanted to develop a beer that any fan in any sport could enjoy, hence the slogan ‘FOR THE FAN’. Norm Johnson explains that, “Over the last couple of years we’ve been trying to figure a way to nationally launch a beer under the 12 Man Pale Ale name and we kept testing and running into road block after road block. We finally met the right people of Dick’s Brewing and Bev-Link, a division of Great Artisan Beverage and in a matter of a couple of months we were able to get the right agreement, right recipe, the right marketing and the right distribution in place.”
Julie Young-Pendleton, the owner of Dick’s Brewing Company, is very proud to be a part of this new beer leaving their brewery and into the hands of the Pacific Northwest customers. Julie states, “The beer is a great easy drinking, sessionable beer that is a well-balanced pale ale at 4.5% ABV that everyone can drink and enjoy as and For the Fan.”
The Great Artisan Beverage/Bev-Link team that represents the 12 Man Pale Ale is extremely pleased to have been part of this project. Nick Gagliardi, President of GAB/Bev-Link who oversaw the project with his team states, “Everything from the recipe, to the design of the can, to the tap handle and to the development of the overall go to market strategy speaks all about a beer For the Fan. It has been true partnership and collaborative effort by all involved.”
